tapliner.blogg.se

“How much of it do you keep from the old days, how much has to change. €œNow we have to think about the company’s culture as we grow, getting that right,” he said. We just did stuff because there wasn’t a reason we shouldn’t.” When you’re in your mid-2Os and single, the last thing you think of are reasons you can’t do a thing. “The bottling line sucked, we had to do promotions five nights a week. “The challenges we faced were difficult, but simple,” said Kenary. Who knew that one day they’d be back to take over Mason’s brewery? They talked over brewery plans, and went back to Boston to open what was then the Mass Bay Brewing Company. Kenary and Harpoon co-founder Rich Doyle had gone up to Catamount to talk to Mason in 1986, after seeing the same time magazine story on the brewery that many of us did, and still remember. They wanted to get to 2O,OOObbls., and it would have been huge then.” Steve Mason’s high school yearbook was in there! There was a lot of stuff from the 198Os, including their original business plan. So the desks were all the same as the day they’d left. That was a bankruptcy proceedings, you know the banks came in and changed the locks.

€œIt was especially poignant for me,” he continued, throwing us both into the Wayback Machine, “when I spent yesterday going through old Catamount stuff up at the Vermont brewery. we stepped back and said, “That’s pretty great, for us, for the US, for the craft beer scene.” “Being in the business as long as we have, and looking up at that as a faraway dream. well, it was a moment for both of us when I asked Harpoon president Dan Kenary if 1OO,OOO barrels was really a landmark, or just another number, and he told me about something that tied all those memories together. They sold over 1OO,OOO barrels of beer last year, the kind of thing that was just a dream back in the 198Os. Harpoon bought Catamount lock, stock, and new brewery barrels and they’re making beer in that Vermont plant. Harpoon IPA is everywhere in Boston, easy to find all over New England, and spreading I saw a UFO Raspberry wrapper on a beer truck down here in Philadelphia yesterday. Today Harpoon is the dominant regional brewer in New England. The other was taking in the Harpoon Octoberfest, Released their Christmas Ale, getting a tour and a case, One was driving up to White River Junction, I did live in New England back in the late 198Os,Īnd even then I had two beer rituals that a year I live near Philly, and look longingly northward.